The best Side of ad exchange
The best Side of ad exchange
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Ad networks provide secured arrangements with publishers. They’ve previously sourced A selection of suitable and approved publishers that may press advertisements out over the advertiser’s behalf. And, by lowering the level of get the job done the purchasers must do, advert networks provide usefulness and effectiveness.
Smaato's concentrating on capabilities use State-of-the-art algorithms and automated optimization to ensure the ideal ads are served to the proper audience. The System also provides thorough analytics and reporting tools to measure effectiveness.
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Moving on from the standard strategy of negotiating media stock costs, the RTB technology has place set up a bidding mechanism to manage prices. This technological innovation-pushed pricing mechanism guarantees greater transparency in trade, for all events included.
减少交易成本： 如果没有广告网络，每个广告主的每个广告投放都需要和各个网站去签订合约，同时要研究每个媒体的分类及价值，可想而知，这样的成本是非常高昂的，广告网络简化了这些繁复的工作，让广告投放变得简单，接触面更广，极大地减少了成本。
An advert exchange is usually a System that connects potential buyers and sellers of internet advertising Area. Via genuine-time bidding (RTB) engineering, impressions are priced separately dependant on relevance to your consumer's interests.
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Advert inventory is bought and purchased via authentic-time bidding (RTB). A number of participants area bids around the advert inventory that is certainly available. The participant with the highest bid secures the privilege to showcase their advertisements around the decided on advert Area.
根据维基百科的定义，广告网络提供了广告主到达希望展示广告的网站的“桥梁”，其关键功能是整合了网站所提供的广告位资源，使其满足广告主投放广告的需求，广告网络使用广告投放服务器来实现定向、展示跟踪及提供投放报告的增值功能；广告交易平台是一个技术平台，在众多的广告网络提供的流量的基础上进行竞价买卖。
Advertisement exchanges present full transparency with regard to how advert dollars are used, overall performance metrics, and targeting parameters, enabling advertisers to enhance their strategies and publishers To maximise their stock's monetization. They also supply controls for website manufacturers and businesses to make sure that their ads are placed on trustworthy internet sites and viewed by acceptable audiences.
Various Advertiser Community: The advert exchange must have a various advertiser network, giving usage of a variety of possible potential buyers and escalating your odds of creating a sale.
提供了一定的人群定向功能：广告主需要购买网站资源并不是其最终目标，他们的最终目标是购买观看这些网页后面的人群，垂直类广告网络把相关的网站资源归类购买，其实是有一定的人群购买功能，譬如我们可以这样推测，观看汽车频道的人群一般是那些对汽车感兴趣的人群。